Google is the top search engine in the world right now, which means that only those sites that have a good ranking in Google for certain keywords will show up during searches. Businesses must walk a fine line when it comes to advertising and SEO practices to ensure that their site shows up and has a good ranking, but to also ensure that their SEO practices are up to Google’s standards. If Google scours the internet and finds your site has questionable SEO practices then you may incur penalties, such as losing ranking.
A Google penalty is a negative impact that will occur on a website’s search rankings. This can be implemented via Google’s search algorithms or a manual review. The punishment for questionable practices also known as black-hat SEO techniques can happen after an algorithm update or could come in the form of a direct penalization from Google. The way to avoid Google penalties is to ensure that you and your site are abiding by the web master guidelines.
Because the internet is constantly changing, so are Google’s web master guidelines. That is why it is so important to stay up to date on proper techniques and strategies regarding rankings. Otherwise your site could end up penalized after an update. A lot of websites had to change their strategies after the Google Panda and Google Penguin update. If you believe your site may have been affected by a Google penalty you can double check this by using your Google Web master Tools. You can also verify a drop in ranking by analyzing the timing of a traffic drop with a coinciding Google update. If your site has been penalized after an update you will notice a drop in traffic on a certain page, your whole site, or a drop on certain keywords. This is why it is so important to keep an eye on your webmaster tools and stay tuned for Google updates. Another strategy to ensure that your site is not penalized is to have a qualified reputable SEO company handle your search engine optimization and advertising needs.